Essential digital strategy 101

Pro Songwriting Masterclass | Jonathan Li (CMI, JUNO, Coalition Music, CBC, Sasko Music ....)

 I know we live in a crazy world of technology, right? There’s always a new social media app, a new piece of technology coming out. It seems like it keeps on accelerating, you know, week after week, day after day. So,  so how does this affect when we’re thinking about marketing and things like that? Well, I want to kind of bring it back a little bit and, and a little bit of the thinking. So we know that technology changes, right? So let’s think about specifically social media. Have you guys heard of Six Degrees Friendster, WeChat, HaBO? These are all different types of social media networks that existed at one time or another.

There’s been hundreds of ’em, a lot of ’em have come and gone. And what I kind of wanna talk about is how social media networks and technology, and, you know, digital things will come and go. I think that’s pretty obvious. We’ve seen that before,  but when we’re thinking about strategy, the analysis will roughly stay the same. So today I’m hopefully trying to give you guys these larger principles and these larger things that will help you regardless of, oh, there’s this new, 32nd day, 32nd social media network that isn’t TikTok or something else.

you know, I wanna give you guys skills and thinking and, ways of thinking so that this can apply beyond whatever is the new and hot thing for social media or the new and hot digital thing that people are doing, right? I wanna give you guys an idea of how to think through things so that you can hopefully apply these things regardless of where technology goes.  So, I wanna talk about what goals are, what strategy and what tactics are, give you guys some examples of what that means so that you guys can go in with the right mindset when you guys are thinking about, your digital marketing, your digital strategy, and things like that.

 So let’s start with that. So, this is a Canadian, act called Lights. And I’ve given this example before in my previous one, but I think she does a really great job of, she has an example from a previous album that that really shows what a goal is, what a strategy is, and what a tactic is. ’cause those are the three things we’re gonna talk about, because a lot of the times people confuse tactics with strategies and strategies with goals. And, and I wanna shed a little bit of light about what each one means and how, if you get a good idea about each one means and how they all ladder up to each other, how that’s gonna be really effective for you guys.

 So, so hands up. If you guys have heard of lights before, she’s an electronic Canadian musician, so, yeah, a a bunch of you guys know about about her. So it’s, she’s not an unknown artist, so, so it’s good.  

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