Social Media Masterclass
Find out why the music industry is using social media so heavily in this fascinating online video course
So, you’ve built a Facebook page, you’ve promoted it once or twice, but not seen much come from it. You’re not sure why everybody has told you to use one and you’re already looking for other ways to promote your music.
The vast majority of people aren’t aware of the incredible power of social media. For musicians and music industry experts, this can be one of the most important things to get right. Songwriters, artists, managers, producers and gigging musicians all stand to benefit greatly from exploiting the potential of online marketing. Learning how to use these tools properly can turn a flagging profile page into a well-oiled marketing machine.
However, knowing which platforms to use, when to use them, and how to maximise the exposure you get is too important to leave to guesswork or trial and error. That’s why we’ve brought in one of the UK’s most respected authorities to help you navigate your way through this complicated subject.
This incredible online video course is hosted by social media expert Alex Pollock. Alex will show you how to understand, master and run the most effective social media marketing campaigns and platforms to supercharge online presence, branding and fan base.
By the end of the course, you’ll know exactly what you need to do to transform your dusty old social media profiles into serious marketing powerhouses.
Singers / Songwriters
Want to build a dedicated following? This course is ideal for getting your name out there. Social media allows you to connect directly with your audience, build your brand, sell merchandise and much more.
Building a presence online not only allows you to build a fanbase and discover a network of artists to work with, it also allows you to show off your talents to bigger labels who might be searching for somebody like you. This course will show you how to attract attention from the big music industry players.
Working with and developing lots of artists? Social media allows you to create networks, promote promising new talent, and build a large following which you can directly connect with if you choose to. This course will show you how.
Musicians and bands
Struggling to break out of the local scene? This course will teach you how to leverage the power of social media to promote your name, build a following (which labels look for when signing new artists) and sell your merchandise. We’ll talk you through it all in the social media course.
Introduction to the course:
How to use social platforms:
Live action of Twitter/Facebook/Instagram
The importance of content planning:
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
Thanks for a great day & for inspiring me to #makeithappen along with discovering some crazy improve skills!
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
Just had an amazing mentoring session with Charlie Dore. Great suggestions and inspiration, along the lines of possibly becoming a ‘superwoman’!
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
10/10 – I really enjoyed the day and look forward to the Bootcamp
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
Excellent thought provoking and inspirational
Brilliant. Entertaining. Humorous. Good for business.
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
The day went far too quickly
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
Great organisation and inspiring evening
Great atmosphere and great for meeting other writers
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Absolutely amazing, inspirational, insightful session today
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
Wonderful uplifting day restoring faith in my path
10/10 Excellent! Really informative and enjoyable
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.