Social Media Masterclass Course for Musicians | Songwriting Academy

Social Media Masterclass

Find out why the music industry is using social media so heavily in this fascinating online video course

Course Instructors

Not sure how using social media for music can help your career? You’ll know by the end of this course!

So, you’ve built a Facebook page, you’ve promoted it once or twice, but not seen much come from it. You’re not sure why everybody has told you to use one and you’re already looking for other ways to promote your music.

Sound familiar?

The vast majority of people aren’t aware of the incredible power of social media. For musicians and music industry experts, this can be one of the most important things to get right. Songwriters, artists, managers, producers and gigging musicians all stand to benefit greatly from exploiting the potential of online marketing. Learning how to use these tools properly can turn a flagging profile page into a well-oiled marketing machine.

However, knowing which platforms to use, when to use them, and how to maximise the exposure you get is too important to leave to guesswork or trial and error. That’s why we’ve brought in one of the UK’s most respected authorities to help you navigate your way through this complicated subject.

This incredible online video course is hosted by social media expert Alex Pollock. Alex will show you how to understand, master and run the most effective social media marketing campaigns and platforms to supercharge online presence, branding and fan base.

By the end of the course, you’ll know exactly what you need to do to transform your dusty old social media profiles into serious marketing powerhouses.

Can this social media masterclass course help me?

Singers / Songwriters

Want to build a dedicated following? This course is ideal for getting your name out there. Social media allows you to connect directly with your audience, build your brand, sell merchandise and much more.


Building a presence online not only allows you to build a fanbase and discover a network of artists to work with, it also allows you to show off your talents to bigger labels who might be searching for somebody like you. This course will show you how to attract attention from the big music industry players.


Working with and developing lots of artists? Social media allows you to create networks, promote promising new talent, and build a large following which you can directly connect with if you choose to. This course will show you how.

Musicians and bands

Struggling to break out of the local scene? This course will teach you how to leverage the power of social media to promote your name, build a following (which labels look for when signing new artists) and sell your merchandise. We’ll talk you through it all in the social media course.

What will I know at the end of this course?

  • Which digital platforms are best for you and your music
  • How to build your fan base and gain more followers for FREE
  • The power of online perception
  • How to create a professional strategy for all your social media activities
  • How often to tweet and post, and in what format
  • The most effective content to get you the best engagement
  • How to get the best results from your posts without paying extra!

Course Programme

Introduction to the course:

  • Who are you?
  • What do you do?
  • What does social media mean to you?

Digital Platforms:

  • What is a digital platform and why is it important?
  • A step-by-step guide to some of the major players
  • Which digital platforms are the most effective?
  • Which ones do I need to be active on?
  • How can I increase my followers?
  • The power of online perception

How to use social platforms:

  • How often should I post/tweet and when?
  • What sort of content is most effective?
  • Should I post different content on different platforms?
  • How many people get to see my content?
  • How can I increase my views?
  • What dimensions should the photos be on each platform?
  • What sort of videos should I upload?
  • How do I encourage people to watch my videos or listen to my song?
  • How many hashtags should I use?
  • Understanding the analytics behind the platforms

Live action of Twitter/Facebook/Instagram

The importance of content planning:

  • Why do I need to plan my content?
  • How do I plan my content?
  • How far ahead should I plan?
  • How much can be automated?

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