Social Media Masterclass
Find out why the music industry is using social media so heavily in this fascinating online video course
So, you’ve built a Facebook page, you’ve promoted it once or twice, but not seen much come from it. You’re not sure why everybody has told you to use one and you’re already looking for other ways to promote your music.
The vast majority of people aren’t aware of the incredible power of social media. For musicians and music industry experts, this can be one of the most important things to get right. Songwriters, artists, managers, producers and gigging musicians all stand to benefit greatly from exploiting the potential of online marketing. Learning how to use these tools properly can turn a flagging profile page into a well-oiled marketing machine.
However, knowing which platforms to use, when to use them, and how to maximise the exposure you get is too important to leave to guesswork or trial and error. That’s why we’ve brought in one of the UK’s most respected authorities to help you navigate your way through this complicated subject.
This incredible online video course is hosted by social media expert Alex Pollock. Alex will show you how to understand, master and run the most effective social media marketing campaigns and platforms to supercharge online presence, branding and fan base.
By the end of the course, you’ll know exactly what you need to do to transform your dusty old social media profiles into serious marketing powerhouses.
Singers / Songwriters
Want to build a dedicated following? This course is ideal for getting your name out there. Social media allows you to connect directly with your audience, build your brand, sell merchandise and much more.
Building a presence online not only allows you to build a fanbase and discover a network of artists to work with, it also allows you to show off your talents to bigger labels who might be searching for somebody like you. This course will show you how to attract attention from the big music industry players.
Working with and developing lots of artists? Social media allows you to create networks, promote promising new talent, and build a large following which you can directly connect with if you choose to. This course will show you how.
Musicians and bands
Struggling to break out of the local scene? This course will teach you how to leverage the power of social media to promote your name, build a following (which labels look for when signing new artists) and sell your merchandise. We’ll talk you through it all in the social media course.
Introduction to the course:
How to use social platforms:
Live action of Twitter/Facebook/Instagram
The importance of content planning:
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
I am SO totally buzzed that I took the plunge and committed to this program!
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
epic PR mentoring session with Luc Floreani last night!!!!!
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
Great organisation and inspiring evening
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Special people. Thank you all for some beautiful and amazing times
Wonderful uplifting day restoring faith in my path
Excellent thought provoking and inspirational
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
Finished yet another epic, inspiring and all round fantastic 1-2-1 with the awesome Luc Floreani So exited for the plans we’ve got cooking up…
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
Absolutely amazing, inspirational, insightful session today
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
An enormous amount of information and tips to take away, digest and act upon!
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
Brilliant. Entertaining. Humorous. Good for business.