Social Media Masterclass
Find out why the music industry is using social media so heavily in this fascinating online video course
So, you’ve built a Facebook page, you’ve promoted it once or twice, but not seen much come from it. You’re not sure why everybody has told you to use one and you’re already looking for other ways to promote your music.
The vast majority of people aren’t aware of the incredible power of social media. For musicians and music industry experts, this can be one of the most important things to get right. Songwriters, artists, managers, producers and gigging musicians all stand to benefit greatly from exploiting the potential of online marketing. Learning how to use these tools properly can turn a flagging profile page into a well-oiled marketing machine.
However, knowing which platforms to use, when to use them, and how to maximise the exposure you get is too important to leave to guesswork or trial and error. That’s why we’ve brought in one of the UK’s most respected authorities to help you navigate your way through this complicated subject.
This incredible online video course is hosted by social media expert Alex Pollock. Alex will show you how to understand, master and run the most effective social media marketing campaigns and platforms to supercharge online presence, branding and fan base.
By the end of the course, you’ll know exactly what you need to do to transform your dusty old social media profiles into serious marketing powerhouses.
Singers / Songwriters
Want to build a dedicated following? This course is ideal for getting your name out there. Social media allows you to connect directly with your audience, build your brand, sell merchandise and much more.
Building a presence online not only allows you to build a fanbase and discover a network of artists to work with, it also allows you to show off your talents to bigger labels who might be searching for somebody like you. This course will show you how to attract attention from the big music industry players.
Working with and developing lots of artists? Social media allows you to create networks, promote promising new talent, and build a large following which you can directly connect with if you choose to. This course will show you how.
Musicians and bands
Struggling to break out of the local scene? This course will teach you how to leverage the power of social media to promote your name, build a following (which labels look for when signing new artists) and sell your merchandise. We’ll talk you through it all in the social media course.
Introduction to the course:
How to use social platforms:
Live action of Twitter/Facebook/Instagram
The importance of content planning:
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Wonderful uplifting day restoring faith in my path
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
I am SO totally buzzed that I took the plunge and committed to this program!
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
rocket fuel for the soul
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
Such a great day enjoyed meeting everyone and learned so much!
Great organisation and inspiring evening
Finished yet another epic, inspiring and all round fantastic 1-2-1 with the awesome Luc Floreani So exited for the plans we’ve got cooking up…
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
An enormous amount of information and tips to take away, digest and act upon!
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Just had an amazing mentoring session with Charlie Dore. Great suggestions and inspiration, along the lines of possibly becoming a ‘superwoman’!
The day went far too quickly
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
10/10 – I really enjoyed the day and look forward to the Bootcamp
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Absolutely amazing, inspirational, insightful session today
epic PR mentoring session with Luc Floreani last night!!!!!
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!