Luc Floreani

Currently Luc is a Creative Consultant working on New Projects for peermusic.uk– The largest Independent Music Publisher in the world. Working on projects with International Songwriters including PooBear, Dolly Parton, Linda Perry, Pam Sheyne, Sam Smith ,Adj Buffone, Ryan Lawrie (BTS,) Gabbi Aplin,  Julian Emery and Dan Olsen.
Australian-born Luc relocated to the UK at the age of 21. He has worked with artists including  Amy Winehouse, Corrine Bailey Rae, Sam Smith,Kasabian, numerous X Factor/The Voice contestants, Jack Bruce, Marcella Detroit, Tony Hatch, Barry Mason, Darren Hayes and Starsailor. Working primarily as a songwriter, collaborating with such writers as  Chris Neal, Marcella Detroit, Terry Britten, Tina Arera and Cate Ceberano.  
Luc started working with advertising agencies on music collaborations developing concepts, strategising then most importantly executing the campaigns. Working with team members in Russia, China, the United Kingdom and Australia to develop working cultural collaborative relationships. 
 
This led to Luc’s passion for bridging the gap between the creative team and the commercial sector. Working with artists as commercial brands, building their social media collateral and translating this to economic value. 
 
I absolutely love the music business now more than ever as I believe we are in the most lucrative time in the industry. The massive growth of merchandising, lateral content platform exposure on movie, tv and social platforms has created a demand for music, such as we have not experienced before. This in turn is creating huge potential in spin off areas in media for economical growth.
 
Through my passion for song writing and innovation- I have had theme tunes for TV, Radio and in corporate and environmental sector campaigns .

He wrote the theme tune for Australia’s Channel 7 television current affairs program “Today Tonight”, the Prince’s Rainforest Project campaign song, Euro Gay Pride theme song 2011 and the title track to the film “Darkness”.