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The A-Z Of A&R
A deep-dive one day masterclass video covering
everything you need to know about the major record label decision makers
Supported by 
Featured on 
Featured on Featured on Andy began his musical career playing in bands across south Wales in the mid 2000’s, before packing his bags and moving to the outskirts of London to study. He spent around 3 years on the road across the UK & Europe as a tour manager before joining One Little Indian Records in 2011.
Andy ran the International department until May 2017, contributing to global campaigns for Björk, Asgeir, Cody ChesnuTT & Sinead O’ Connor amongst others, before joining Believe Distribution services in June 2017 as a Senior Label Manager, running global campaigns for direct artist deals and acting as a label manager for Believe’s digital distribution clients
Danny is A&R manager at Decca records, signing and managing his own projects. He has been involved in music for as long as he can remember, being inspired by his parents’ love of music. After playing and recording in a successful local band in and around East Anglia, he later enrolled in a local Music Performance course whilst promoting gigs in his spare time. Danny studied Music Industry Management at Hertfordshire University and, whilst studying, took on a regional A&R scouting role for EMI and also ran his own new music radio show. Danny achieved a first class degree with distinction, before moving to London where he landed his first job working in music PR. After a year, Danny moved to work at Universal Music. He has worked in the A&R team at Decca Records for 5 years working his way up from an intern, to A&R assistant, to A&R scout to signing and managing his own projects. Danny says he feels very lucky to wake up every morning to do the job he always dreamed of!
Martin Sutton is the founder of The Songwriting Academy and multi-platinum songwriter and producer. Starting as a young busker on the streets of Norwich, he spent years developing the craft of songwriting, traveling the world to work with other writers, learning about the music business and honing his production skills. He is now a successful songwriter/producer and has sold millions of records in nearly 50 countries around the world.
His work includes Backstreet Boys, LeAnn Rimes, Celine Dion, Gary Barlow, Pixie Lott, Mark Owen, Olivia Newton-John, Andrew Roachford, Brian McFadden, Lulu, Mike & The Mechanics, K-Pop superstars Super Junior and X-Factor/Idol winners worldwide.
His teaching methodology and ethos have been described as “life-changing” by many of his students and over the years he has shared his knowledge and experience with thousands, opening their eyes to the world of professional music making. His diverse programming and production skills are widely sought after, from orchestration for Celine Dion and Andrew Lloyd Webber to quirky programming and beat-making for K-Pop/J-Pop artists, and rich country productions for artists including LeAnn Rimes.
This groundbreaking one day masterclass video covers everything you need to know about the world of A&R including expert advice on how to make powerful connections, get signed to a major label and get your songs recorded by major artists.
A&R (Artists and repertoire) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters.
Everybody stands to gain something from this course.
Songwriters
Professional songwriters
Producers
Songwriting “hobbyists”
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
rocket fuel for the soul
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
I am SO totally buzzed that I took the plunge and committed to this program!
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
The day went far too quickly
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
Special people. Thank you all for some beautiful and amazing times
Great atmosphere and great for meeting other writers
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
10/10 Excellent! Really informative and enjoyable
Such a great day enjoyed meeting everyone and learned so much!
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
Wonderful uplifting day restoring faith in my path
epic PR mentoring session with Luc Floreani last night!!!!!
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
Thanks for a great day & for inspiring me to #makeithappen along with discovering some crazy improve skills!
An enormous amount of information and tips to take away, digest and act upon!
Brilliant. Entertaining. Humorous. Good for business.
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
Absolutely amazing, inspirational, insightful session today
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
10/10 – I really enjoyed the day and look forward to the Bootcamp
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
