Releasing Your Own Music With The Songwriting Academy
Looking to self-manage your music? This online video course shows you how to release an album independently
Danny is A&R manager at Decca records, signing and managing his own projects. He has been involved in music for as long as he can remember, being inspired by his parents’ love of music. After playing and recording in a successful local band in and around East Anglia, he later enrolled in a local Music Performance course whilst promoting gigs in his spare time. Danny studied Music Industry Management at Hertfordshire University and, whilst studying, took on a regional A&R scouting role for EMI and also ran his own new music radio show. Danny achieved a first class degree with distinction, before moving to London where he landed his first job working in music PR. After a year, Danny moved to work at Universal Music. He has worked in the A&R team at Decca Records for 5 years working his way up from an intern, to A&R assistant, to A&R scout to signing and managing his own projects. Danny says he feels very lucky to wake up every morning to do the job he always dreamed of!
Luc Floreani is an international singer songwriter and manager, born in Alice Springs, Central Australia.
He has worked with artists including Amy Winehouse, Corrine Bailey Rae, Sam Smith, Blake, numerous X Factor/The Voice contestants, Jack Bruce, Marcella Detroit, Tony Hatch, Barry Mason, Kasabian, Darren Hayes and Starsailor.
He wrote the theme tune for Australia’s Channel 7 television current affairs program “Today Tonight”, the Prince’s Rainforest Project campaign song, Euro Gay Pride theme song 2011 Cand the title track to the film “Darkness”.
Luc is the current host for OK Magazine Music Sessions online. “Live with Luc Floreani ” and a regular featured writer inwww.trebuchet-magazine.com.
Tim is a multi platinum songwriter/producer with songs recorded by Tina Turner, Lulu, Marcella Detroit, Billie Myers and Steve Brookstein. He has also had music placed in X-box game Stoked and in multiple TV series including CSI Las Vegas, Roswell High and new British movie Love Me Still.
Tim is also an artist manager and a highly respected board member of BASCA. He is in demand not only as a songwriting tutor but also for his extensive knowledge on all aspects of the music business, including publishing, royalty collection, grand rights and financial advice for songwriters.
Ron McCreight has been one of the UK’s foremost radio & TV promoters for the music industry for over 40 years. He has an unrivalled experience in the field of radio plugging and promotion, having worked alongside a myriad of artists, writers, producers and TV personalities.
He helped launch the career of artists such as Kylie Minogue, Jason Donovan and Rick Astley in the 80’s and has also worked with Take That, Josh Groban, The Saturdays, George Benson, Dionne Warwick, Aretha Franklin, Al Green, Roberta Flack, The Drifters, Frank Sinatra, Sammy Davis, Cher, Janis Ian, John Travolta, record producer George Martin and songwriter Burt Bacharach. In TV/film he has worked with David Frost, Esther Rantzen, John Cleese and Rowan Atkinson.
Ron has had years of experience understanding exactly what it takes to get songs played on the radio and how essential the right kind of promotion really is.
Martin Sutton is the founder of The Songwriting Academy and multi-platinum songwriter and producer. Starting as a young busker on the streets of Norwich, he spent years developing the craft of songwriting, traveling the world to work with other writers, learning about the music business and honing his production skills. He is now a successful songwriter/producer and has sold millions of records in nearly 50 countries around the world.
His work includes Backstreet Boys, LeAnn Rimes, Celine Dion, Gary Barlow, Pixie Lott, Mark Owen, Olivia Newton-John, Andrew Roachford, Brian McFadden, Lulu, Mike & The Mechanics, K-Pop superstars Super Junior and X-Factor/Idol winners worldwide.
His teaching methodology and ethos have been described as “life-changing” by many of his students and over the years he has shared his knowledge and experience with thousands, opening their eyes to the world of professional music making. His diverse programming and production skills are widely sought after, from orchestration for Celine Dion and Andrew Lloyd Webber to quirky programming and beat-making for K-Pop/J-Pop artists, and rich country productions for artists including LeAnn Rimes.
Michael Garvin is a Grammy nominee and multi platinum writer of 22 No.1 hit songs including “Waiting For Tonight” (Jennifer Lopez) and “Never Give Up On A Good Thing” (George Benson).
Not only has he written global hits for the pop market but is also a highly respected figure in the country market, having written hits for Kenny Rogers, Tammy Wynette and George Strait, amongst many others.
He is a well-loved mentor at the Songwriting Retreats and an avid supporter of new talent. Michael was recently the second “most added playlist” artist on the Billboard charts with his jazz guitar instrumental project.
Did you know that the vast majority of self-released music never gets played? Despite how easy it is to release music online these days through social media, YouTube, SoundCloud or other websites, getting the attention of fans can still be difficult. Why is this? And how can you avoid falling into the same trap of most artists around the world?
Despite the worldwide competition and despite every musician having their own specific style, by following some simple steps, it can be remarkably easy to make money from releasing your own music.
In our online webinar course, we’ll show you why it can be hard to release successful music by yourself, and talk you through everything you need to do to get your music in front of people. From navigating through the complexities of networking, to advice on how to release an album independently and every step in between, you’ll get a relevant, up-to-date look at how to market your music yourself.
Irwin Sparkes: Lead singer/songwriter of The Hoosiers
David McAlmont: Solo artist/songwriter previously with McAlmont & Butler
Luc Floreani: Floreani Music Management (Amy Winehouse, Corinne Bailey Rae, Sam Smith)
Ron McCreight: One of the UK’s foremost radio & TV promoters for over 40 years (Take That, The
Saturdays, George Benson, Aretha Franklin, Frank Sinatra, Burt Bacharach)
Ian Clifford: Make It In Music – the leading DIY musicians resource & lessons from “Illicit Digital”.
Specialist in management, promotion and digital marketing (Deadmau5, Spice Girls & Robbie Williams)
Steve Travell: Make It In Music – the leading DIY musicians resource & information from music
marketers “Illicit Digital”. DJ, producer and remixer. Lecturer & specialist in web development &
marketing (Queen, Phil Collins, Killing Joke, Chemical Brothers)
Veronika Vesper: Former Songwriting Academy student, breakthrough artist in the UK Club charts
Joel Hughes: Business Development & Partnership Manager of www.crowdfunder.co.uk
Rowena Morgan: Artist consultant & networking guru (Musical Geisha)
Michael Garvin: Multi-platinum songwriter with 22 #1 hits, including Waiting For Tonight by Jennifer Lopez
Danny Junior Roberts: A&R at Decca Records
Tim Fraser: Multi-platinum songwriter and board member of BASCA
If you’re writing, playing, recording and releasing your own music, this video course is an absolutely
essential part of your progression. You’ll find out just how easy it is to sneak past other artists by using the simple step-by-step plan we lay out, and find out how to make a fulfilling and lucrative career in the industry, without relying on the big labels.
If you’re writing for other artists, we’ll show you how to develop a polished track, how to ensure it’s ready for release, and how to release an album independently of record labels. Not only can this help you attract the attention of bigger labels; it can also lead to a fulfilling career that you run yourself.
Developing music that will sell is the dream of any producer looking to gain a stable career in the industry. We’ll show you how to work with your artist to ensure the music sells, how to do so without help from the big labels, and how to make your career successful at all times.
Starting your own independent label can be difficult. However, an in-depth knowledge of the inner workings of the music industry can give you the pointers you need to become profitable, regardless of the music you’re recording. Many of our mentors came from independent backgrounds and can offer you pin-sharp advice on how to make yours successful.
Getting a label to give the go-ahead for your artist can be a tricky process. We’ll show you how to properly manage the sales that record labels want to see before they take your artist on. In some cases, releasing your artist’s music independently can even end up more beneficial than going through the big labels. Our mentors and guest speakers will show you how.
Ian Clifford & Steve Travell
Essential Tips For Smart Websites, Mailing Lists And How To Build A Loyal, And BIG Fan Base!
Ian Clifford & Steve Travell
How Do I Get — And Benefit From — More Followers On Social Media
How Do I Get My Songs On The Radio?
Irwin Sparkes (The Hoosiers)
From Major Labels To Self-Release
Irwin Sparkes, Michael Garvin, Martin Sutton
A&R Song Surgery: Is My Music Ready To Be Sold?
Joel Hughes (crowdfunder.co.uk)
How Do I Finance My Release With Crowdfunding?
What Is The Meaning Of Success To You?
Rowena Morgan & Veronika Vesper
The Reality of Being An Artist: Image, Self-Promotion and Presentation
From Major Labels To Self-Release
Danny Roberts, Tim Fraser & Martin Sutton
A&R Song Surgery: Is My Music Ready To Be Sold?
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
I am SO totally buzzed that I took the plunge and committed to this program!
Great organisation and inspiring evening
The day went far too quickly
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Excellent thought provoking and inspirational
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
Such a great day enjoyed meeting everyone and learned so much!
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Great atmosphere and great for meeting other writers
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
Just had an amazing mentoring session with Charlie Dore. Great suggestions and inspiration, along the lines of possibly becoming a ‘superwoman’!
rocket fuel for the soul
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
10/10 Excellent! Really informative and enjoyable
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
Absolutely amazing, inspirational, insightful session today
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
An enormous amount of information and tips to take away, digest and act upon!
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!