The Power Of PR & The Music Business
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitcher, on how effective PR
can help you get ahead and stay ahead in the music industry.
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitchers, on how effective PR can help you get ahead and stay ahead in the music industry.
This is a hands-on PR workshop to help organisations and individuals to set up, manage and deliver their own effective PR campaign. It is suitable for complete beginners and those who may have some PR experience. The workshop is designed to cumulatively build understanding and skills with an emphasis on finding the news hook/angle, understanding your audience and therefore your target media, key messages, press releases and pitching to the press. The workshop is tailored to the music industry and will include a special section on CD releases, as well as practical cumulative exercises and a hands-on ‘as live’ role play/one to one session. The topics covered include:
Vicky Pitchers is founder of VJP Media and an award-winning broadcaster.
Her previous clients include Glasgow Life, Des Clarke, Red Note Ensemble, Manchester Camerata, Musicians Union, MagicFest, Edinburgh Corn Exchange and Spider Online.
Vicky has created sponsorship and promotion campaigns for Coca Cola, Bacardi and Miller Genuine Draft. As a radio presenter Vicky hosted Save the Children Gala Dinner and The Scottish Executive Awards, reported backstage from the MTV VMA’s and Live 8 and presented a number of award winning breakfast shows.
She is also a consultant for Arts PR, an arts PR and communications agency helping organisations and individuals to manage their own effective PR through ideas, support and mentoring.
Everybody stands to gain something from this course:
Do I need to bring and instrument?
No. This is purely a theory based course. A notepad or laptop may be helpful to make notes.
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
rocket fuel for the soul
Great atmosphere and great for meeting other writers
10/10 – I really enjoyed the day and look forward to the Bootcamp
The day went far too quickly
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Absolutely amazing, inspirational, insightful session today
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
Great organisation and inspiring evening
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
10/10 Excellent! Really informative and enjoyable
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
epic PR mentoring session with Luc Floreani last night!!!!!
Excellent thought provoking and inspirational
Special people. Thank you all for some beautiful and amazing times
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Finished yet another epic, inspiring and all round fantastic 1-2-1 with the awesome Luc Floreani So exited for the plans we’ve got cooking up…
Brilliant. Entertaining. Humorous. Good for business.
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
Such a great day enjoyed meeting everyone and learned so much!
Wonderful uplifting day restoring faith in my path
Thanks for a great day & for inspiring me to #makeithappen along with discovering some crazy improve skills!