The Power Of PR & The Music Business
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitcher, on how effective PR
can help you get ahead and stay ahead in the music industry.
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitchers, on how effective PR can help you get ahead and stay ahead in the music industry.
This is a hands-on PR workshop to help organisations and individuals to set up, manage and deliver their own effective PR campaign. It is suitable for complete beginners and those who may have some PR experience. The workshop is designed to cumulatively build understanding and skills with an emphasis on finding the news hook/angle, understanding your audience and therefore your target media, key messages, press releases and pitching to the press. The workshop is tailored to the music industry and will include a special section on CD releases, as well as practical cumulative exercises and a hands-on ‘as live’ role play/one to one session. The topics covered include:
Vicky Pitchers is founder of VJP Media and an award-winning broadcaster.
Her previous clients include Glasgow Life, Des Clarke, Red Note Ensemble, Manchester Camerata, Musicians Union, MagicFest, Edinburgh Corn Exchange and Spider Online.
Vicky has created sponsorship and promotion campaigns for Coca Cola, Bacardi and Miller Genuine Draft. As a radio presenter Vicky hosted Save the Children Gala Dinner and The Scottish Executive Awards, reported backstage from the MTV VMA’s and Live 8 and presented a number of award winning breakfast shows.
She is also a consultant for Arts PR, an arts PR and communications agency helping organisations and individuals to manage their own effective PR through ideas, support and mentoring.
Everybody stands to gain something from this course:
Do I need to bring and instrument?
No. This is purely a theory based course. A notepad or laptop may be helpful to make notes.
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
Absolutely amazing, inspirational, insightful session today
Excellent thought provoking and inspirational
Finished yet another epic, inspiring and all round fantastic 1-2-1 with the awesome Luc Floreani So exited for the plans we’ve got cooking up…
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
epic PR mentoring session with Luc Floreani last night!!!!!
10/10 – I really enjoyed the day and look forward to the Bootcamp
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
10/10 Excellent! Really informative and enjoyable
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
An enormous amount of information and tips to take away, digest and act upon!
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
Great organisation and inspiring evening
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Special people. Thank you all for some beautiful and amazing times
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
The day went far too quickly
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Wonderful uplifting day restoring faith in my path
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.