The Power Of PR & The Music Business
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitcher, on how effective PR
can help you get ahead and stay ahead in the music industry.
In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitchers, on how effective PR can help you get ahead and stay ahead in the music industry.
This is a hands-on PR workshop to help organisations and individuals to set up, manage and deliver their own effective PR campaign. It is suitable for complete beginners and those who may have some PR experience. The workshop is designed to cumulatively build understanding and skills with an emphasis on finding the news hook/angle, understanding your audience and therefore your target media, key messages, press releases and pitching to the press. The workshop is tailored to the music industry and will include a special section on CD releases, as well as practical cumulative exercises and a hands-on ‘as live’ role play/one to one session. The topics covered include:
Vicky Pitchers is founder of VJP Media and an award-winning broadcaster.
Her previous clients include Glasgow Life, Des Clarke, Red Note Ensemble, Manchester Camerata, Musicians Union, MagicFest, Edinburgh Corn Exchange and Spider Online.
Vicky has created sponsorship and promotion campaigns for Coca Cola, Bacardi and Miller Genuine Draft. As a radio presenter Vicky hosted Save the Children Gala Dinner and The Scottish Executive Awards, reported backstage from the MTV VMA’s and Live 8 and presented a number of award winning breakfast shows.
She is also a consultant for Arts PR, an arts PR and communications agency helping organisations and individuals to manage their own effective PR through ideas, support and mentoring.
Everybody stands to gain something from this course:
Do I need to bring and instrument?
No. This is purely a theory based course. A notepad or laptop may be helpful to make notes.
Absolutely amazing, inspirational, insightful session today
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
rocket fuel for the soul
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
Wonderful uplifting day restoring faith in my path
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
I am SO totally buzzed that I took the plunge and committed to this program!
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
An enormous amount of information and tips to take away, digest and act upon!
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
Brilliant. Entertaining. Humorous. Good for business.
Excellent thought provoking and inspirational
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
Special people. Thank you all for some beautiful and amazing times
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Such a great day enjoyed meeting everyone and learned so much!
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
The day went far too quickly
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough