Power Of PR & The Music Business | The Songwriting Academy
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The Power Of PR & The Music Business

In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitcher, on how effective PR

can help you get ahead and stay ahead in the music industry.

With Vicky Pitchers – PR Expert

In this one-off, one day masterclasses seminar, you’ll learn from PR expert, Vicky Pitchers, on how effective PR can help you get ahead and stay ahead in the music industry.

Why should I attend this course?

The music industry has never been so competitive. Whether you’re an artist, producer or songwriter, an effective PR campaign can be the difference of making headway in the business – and staying ahead! In this one of a kind masterclass you’ll learn from one of the UK’s top PR experts on how to get your music out there, get heard and connected in the business.

What will I learn on the course?

This is a hands-on PR workshop to help organisations and individuals to set up, manage and deliver their own effective PR campaign. It is suitable for complete beginners and those who may have some PR experience. The workshop is designed to cumulatively build understanding and skills with an emphasis on finding the news hook/angle, understanding your audience and therefore your target media, key messages, press releases and pitching to the press. The workshop is tailored to the music industry and will include a special section on CD releases, as well as practical cumulative exercises and a hands-on ‘as live’ role play/one to one session. The topics covered include:

 

  • What is PR?
  • How to create a campaign
  • How to write a press release
  • What does PR do?
  • How to plan a PR campaign
  • How to pitch to the press
  • The difference between PR, marketing & advertising
  • Press strategy
  • Photography
  • How to find the hook/angle
  • What are key messages?
  • Monitoring media

Who is Vicky Pitchers?

Vicky Pitchers is founder of VJP Media and an award-winning broadcaster.

Her previous clients include Glasgow Life, Des Clarke, Red Note Ensemble, Manchester Camerata, Musicians Union, MagicFest, Edinburgh Corn Exchange and Spider Online.

Vicky has created sponsorship and promotion campaigns for Coca Cola, Bacardi and Miller Genuine Draft. As a radio presenter Vicky hosted Save the Children Gala Dinner and The Scottish Executive Awards, reported backstage from the MTV VMA’s and Live 8 and presented a number of award winning breakfast shows.

She is also a consultant for Arts PR, an arts PR and communications agency helping organisations and individuals to manage their own effective PR through ideas, support and mentoring.

Is this the right course for me?

Everybody stands to gain something from this course:

Songwriters & musicians
Whether you’re an artist, songwriter or musician –  an effective PR campaign can be the difference of making headway in the business – and staying ahead!
Producers
Producers still need to consider effective PR with release campaigns, collaborations and networking.

Frequently asked questions

Do I need to bring and instrument?

No. This is purely a theory based course. A notepad or laptop may be helpful to make notes.

Power Of PR & The Music Business

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