Making It Happen! Songwriting Conference 2017
This online video contains exclusive masterclasses, interviews and keynote speeches for songwriters and artists.
Making It Happen 11-12th Nov 2017, Hilton Tower Bridge, London
Jeff Franzel is a multi talented songwriter jazz pianist with over 35 years experience in the music business and is currently living in NYC.. He began as a jazz pianist and toured with many groups including The Hues Corporation (Rock The Boat) and Les Brown big band. Jeff accompanied such artists as Frank Sinatra, Sammy Davis Jr, and Mel Torme.
Jeff has over 250 of his songs recorded and has sold over 30 million records. He has had over 20 top ten singles internationally and travels to London, Sweden, LA and Nashville to co-write with artists and songwriters.
Jeff’s first big hit was “Don’t Rush Me” which was #2 pop hit. He has written songs for such diverse artists as Josh Groban, Placido Domingo, “NSYNC (2 Christmas songs) , Shawn Colvin (two film songs including Never Saw Blue Like That), Clay Aiken, Louise – (All That Matters), The Temptations and Dianne Reeves.
Jeff has had a number of his songs in film and TV including Runaway Bride, Serendipity, De Ja Vu, Confessions of a Teenage Drama Queen and Barbershop 2.
Jeff currently has songs coming out with Rhys Lewis on Decca Records, Hayley Westenra, Persons of Interest, Elvis Blue-South Africa , Falipa-South Africa, and BoA – Japan.
Jeff is a Yamaha artist and performs solo piano regularly in NYC.
Martin Sutton is the founder of The Songwriting Academy and multi-platinum songwriter and producer. Starting as a young busker on the streets of Norwich, he spent years developing the craft of songwriting, traveling the world to work with other writers, learning about the music business and honing his production skills. He is now a successful songwriter/producer and has sold millions of records in nearly 50 countries around the world.
His work includes Backstreet Boys, LeAnn Rimes, Celine Dion, Gary Barlow, Pixie Lott, Mark Owen, Olivia Newton-John, Andrew Roachford, Brian McFadden, Lulu, Mike & The Mechanics, K-Pop superstars Super Junior and X-Factor/Idol winners worldwide.
His teaching methodology and ethos have been described as “life-changing” by many of his students and over the years he has shared his knowledge and experience with thousands, opening their eyes to the world of professional music making. His diverse programming and production skills are widely sought after, from orchestration for Celine Dion and Andrew Lloyd Webber to quirky programming and beat-making for K-Pop/J-Pop artists, and rich country productions for artists including LeAnn Rimes.
Since graduating from the Royal Academy of Music, Cliff has been in demand as an arranger, composer, songwriter and producer. He has worked with artists including Kylie Minogue, Lionel Richie, Michael McDonald, Il Divo, Labrinth, Emeli Sandé, Robin Gibb, One Direction, Westlife and Susan Boyle.
He composed/produced music for both the opening ceremony at the 2014 Commonwealth Games and the 2012 London Olympics.
Cliff wrote and produced the theme song for the “Mission Space” attraction in Disney World Florida and has had songs recorded by artists including Charlotte Church, Shayne Ward (X Factor), Anthony Callea (Australian Idol), Ben Montague and International multi million selling artists Monica Naranjo and David Bisbal.
He has been Musical Director for both the X Factor and The Voice TV show recordings, Radio 1 Live Lounge performances by Ella Henderson, Leona Lewis and Little Mix and for studio recordings by Robbie Williams and Ella Erye.
In his work with orchestras he has conducted the RPO, LSO and the Czech National Symphony Orchestra at events including the Nobel Peace Prize, The FA Cup final and the Buckingham Palace Coronation Festival.
Cliff has arranged 14 Classical BRIT nominated albums, the current Radio 2 jingle package – including the iconic BBC News jingle – and orchestrated Hollywood movies including The Mummy.
He has been a finalist in the International Songwriter of the Year and Vivian Ellis/PRS Awards and was awarded an Associate of the Royal Academy in the 2016 honours list.
Andy began his musical career playing in bands across south Wales in the mid 2000’s, before packing his bags and moving to the outskirts of London to study. He spent around 3 years on the road across the UK & Europe as a tour manager before joining One Little Indian Records in 2011.
Andy ran the International department until May 2017, contributing to global campaigns for Björk, Asgeir, Cody ChesnuTT & Sinead O’ Connor amongst others, before joining Believe Distribution services in June 2017 as a Senior Label Manager, running global campaigns for direct artist deals and acting as a label manager for Believe’s digital distribution clients
Jez Ashurst is a multi-platinum songwriter/producer/programmer based in London, who has also worked in the USA, Scandinavia, Germany and Japan.
His early career spanned work as an engineer to session guitar work and composing for TV. The last couple of years have seen Jez write cuts for (and with) Will Young, Mel C, Boyzone, Joe McElderry and many other established and new UK acts.
His track record includes the iTunes No.1 “One More Sleep” (Leona Lewis),“Love Will Save The Day” (Boyzone), “Loving You” (Matt Cardle & Mel C) and “Panic” (Gabrielle Aplin). Jez has added his guitar and programming skills to hit records from Susan Boyle and Il Divo, as well as a Number One for Little Mix, and he was one of the team behind the music for the 2011 and 2013 X Factor. He particularly likes developing new talent and has a wealth of experience as a songwriting and production coach.
In 2016 Jez hit the UK Top 10 with Jason Derulo and Little Mix performing his song “Secret Love Song”
Making It Happen 2017 consisted of two full days packed with 12 inspirational masterclasses, interviews, keynote presentations and Q&A sessions, addressing everything a songwriter needs to know. My purchasing the video you’ll learn essential techniques and approaches to songwriting and performing as well as must-know business information, delivered by the very best multi-platinum selling songwriters, producers and industry experts. This is your chance to find out exactly what it takes to be a successful songwriter, artist or producer.
09:30 Conference Open
10:00 – 10:15 Welcome from the founder of The Songwriting Academy, Martin Sutton
10:15 – 11:15 How to record your vocals like a pro; with Ivy Chanel
11:45 – 12:15 Top PR tips on how to present yourself to press and radio; with Vicky Pitchers
12:15 – 13:15 Creating With Courage, a guide to taking care of your mind as well as your music; with Patrick Byrne
13:15 – 14:15 Lunch break
14:15 – 15:15 How to arrange and play convincing string sections on your demos; with Cliff Masterson
15:15 – 15:45 General Q&A
16:15 – 17:15 How to get your music into the world of Disney; with Maria Christensen
10:00 – 10:15 Introduction from the founder of The Songwriting Academy, Martin Sutton
10:15 – 11:15 Surefire ways to make your website work for you with great results; with Dan Graham
11:45 – 12:45 How to get your music into TV, movies and major ad campaigns; with Jake Shillingford
12:45 – 13:15 The art of confident networking; with Jacq Norton
13:15 – 14:15 Lunch break
14:15 – 15:15 Killer hooks and how to write them; with Neil Diercks
15:15 – 15:45 General Q&A
16:15 – 17:15 The heart and soul of songwriting; with Martin Sutton
17:30 Conference Close
The video also contains an exclusive ‘Behind The Music’ show and intimate performances from the following songwriting royalty:
As one third of Stock, Aitken and Waterman, Matt has a plethora of hit songs to choose from. We’ll get an insight into the world of S.A.W. and the story behind smash hit “Never Gonna Give You Up”
Maria is a multi million selling songwriter who has not only had major success with Disney but is also one of the writers behind global hit song “Waiting For Tonight”, released by Jennifer Lopez in 2000
Lead singer of legendary band T’Pau, Carol will be sharing her story behind the massive hit song “China In Your Hands” followed by an acoustic version of this timeless classic.
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
10/10 – I really enjoyed the day and look forward to the Bootcamp
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
Finished yet another epic, inspiring and all round fantastic 1-2-1 with the awesome Luc Floreani So exited for the plans we’ve got cooking up…
Brilliant. Entertaining. Humorous. Good for business.
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
Just had an amazing mentoring session with Danny Roberts. He knows his stuff. So much for me to go away and get started on!
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
I am SO totally buzzed that I took the plunge and committed to this program!
Absolutely amazing, inspirational, insightful session today
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
Great atmosphere and great for meeting other writers
Excellent thought provoking and inspirational
Just had an amazing mentoring session with Charlie Dore. Great suggestions and inspiration, along the lines of possibly becoming a ‘superwoman’!
rocket fuel for the soul
The day went far too quickly
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
epic PR mentoring session with Luc Floreani last night!!!!!
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Thanks for a great day & for inspiring me to #makeithappen along with discovering some crazy improve skills!
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
Absolutely brilliant! Informative, fun, engaging, great opportunity to network with like-minded people. Great atmosphere!
10/10 Excellent! Really informative and enjoyable
An enormous amount of information and tips to take away, digest and act upon!
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people