Making It Happen! Songwriting Conference 2017
This online video contains exclusive masterclasses, interviews and keynote speeches for songwriters and artists.
Making It Happen 11-12th Nov 2017, Hilton Tower Bridge, London
Jeff Franzel is a multi talented songwriter jazz pianist with over 35 years experience in the music business and is currently living in NYC.. He began as a jazz pianist and toured with many groups including The Hues Corporation (Rock The Boat) and Les Brown big band. Jeff accompanied such artists as Frank Sinatra, Sammy Davis Jr, and Mel Torme.
Jeff has over 250 of his songs recorded and has sold over 30 million records. He has had over 20 top ten singles internationally and travels to London, Sweden, LA and Nashville to co-write with artists and songwriters.
Jeff’s first big hit was “Don’t Rush Me” which was #2 pop hit. He has written songs for such diverse artists as Josh Groban, Placido Domingo, “NSYNC (2 Christmas songs) , Shawn Colvin (two film songs including Never Saw Blue Like That), Clay Aiken, Louise – (All That Matters), The Temptations and Dianne Reeves.
Jeff has had a number of his songs in film and TV including Runaway Bride, Serendipity, De Ja Vu, Confessions of a Teenage Drama Queen and Barbershop 2.
Jeff currently has songs coming out with Rhys Lewis on Decca Records, Hayley Westenra, Persons of Interest, Elvis Blue-South Africa , Falipa-South Africa, and BoA – Japan.
Jeff is a Yamaha artist and performs solo piano regularly in NYC.
Since graduating from the Royal Academy of Music, Cliff has been in demand as an arranger, composer, songwriter and producer. He has worked with artists including Kylie Minogue, Lionel Richie, Michael McDonald, Il Divo, Labrinth, Emeli Sandé, Robin Gibb, One Direction, Westlife and Susan Boyle.
He composed/produced music for both the opening ceremony at the 2014 Commonwealth Games and the 2012 London Olympics.
Cliff wrote and produced the theme song for the “Mission Space” attraction in Disney World Florida and has had songs recorded by artists including Charlotte Church, Shayne Ward (X Factor), Anthony Callea (Australian Idol), Ben Montague and International multi million selling artists Monica Naranjo and David Bisbal.
He has been Musical Director for both the X Factor and The Voice TV show recordings, Radio 1 Live Lounge performances by Ella Henderson, Leona Lewis and Little Mix and for studio recordings by Robbie Williams and Ella Erye.
In his work with orchestras he has conducted the RPO, LSO and the Czech National Symphony Orchestra at events including the Nobel Peace Prize, The FA Cup final and the Buckingham Palace Coronation Festival.
Cliff has arranged 14 Classical BRIT nominated albums, the current Radio 2 jingle package – including the iconic BBC News jingle – and orchestrated Hollywood movies including The Mummy.
He has been a finalist in the International Songwriter of the Year and Vivian Ellis/PRS Awards and was awarded an Associate of the Royal Academy in the 2016 honours list.
Jez Ashurst is a multi-platinum songwriter/producer/programmer based in London, who has also worked in the USA, Scandinavia, Germany and Japan.
His early career spanned work as an engineer to session guitar work and composing for TV. The last couple of years have seen Jez write cuts for (and with) Will Young, Mel C, Boyzone, Joe McElderry and many other established and new UK acts.
His track record includes the iTunes No.1 “One More Sleep” (Leona Lewis),“Love Will Save The Day” (Boyzone), “Loving You” (Matt Cardle & Mel C) and “Panic” (Gabrielle Aplin). Jez has added his guitar and programming skills to hit records from Susan Boyle and Il Divo, as well as a Number One for Little Mix, and he was one of the team behind the music for the 2011 and 2013 X Factor. He particularly likes developing new talent and has a wealth of experience as a songwriting and production coach.
In 2016 Jez hit the UK Top 10 with Jason Derulo and Little Mix performing his song “Secret Love Song”
Martin Sutton is the founder of The Songwriting Academy and multi-platinum songwriter and producer. Starting as a young busker on the streets of Norwich, he spent years developing the craft of songwriting, traveling the world to work with other writers, learning about the music business and honing his production skills. He is now a successful songwriter/producer and has sold millions of records in nearly 50 countries around the world.
His work includes Backstreet Boys, LeAnn Rimes, Celine Dion, Gary Barlow, Pixie Lott, Mark Owen, Olivia Newton-John, Andrew Roachford, Brian McFadden, Lulu, Mike & The Mechanics, K-Pop superstars Super Junior and X-Factor/Idol winners worldwide.
His teaching methodology and ethos have been described as “life-changing” by many of his students and over the years he has shared his knowledge and experience with thousands, opening their eyes to the world of professional music making. His diverse programming and production skills are widely sought after, from orchestration for Celine Dion and Andrew Lloyd Webber to quirky programming and beat-making for K-Pop/J-Pop artists, and rich country productions for artists including LeAnn Rimes.
Paddy Byrne is a multi million selling British songwriter, musician and producer known for working in a variety of genres with multi platinum and developing artists alike such as Snakehips, Paloma Faith, Ella Eyre, Tom Grennan, Olly Murs, Will Young, Gabrielle, Sinead Harnett, Daley, Devlin, Felon, Watermat, I Blame Coco and Mononoke.
His focus is always on the song, the artist’s vision and their vocal. He is as accomplished when writing and producing an entire song as he is writing lyrics and top line for other productions.
Paddy started his professional career writing and singing in his band ‘Byrne’ gaining widespread acclaim for their self produced album ‘Slowly & Gloriously’, receiving unanimously positive reviews including 9/10 in NME, 4/5 UNCUT and 5/5 Observer Music Monthly.
Following the birth of his first son he stopped touring and set up his studio and began co-writing and producing. His journey from the indi scene as an artist to co-creating in more commercial genres was immediately successful working with Will Young on four songs for his album ‘Let It Go’. His experience as a lead singer and writer gives him a deep affinity with artists and a love of vocal expression and lyric.
He has written and produced many multi platinum selling songs and is currently working with a wide variety of established and up and coming artists, writers and producers.
Andy began his musical career playing in bands across south Wales in the mid 2000’s, before packing his bags and moving to the outskirts of London to study. He spent around 3 years on the road across the UK & Europe as a tour manager before joining One Little Indian Records in 2011.
Andy ran the International department until May 2017, contributing to global campaigns for Björk, Asgeir, Cody ChesnuTT & Sinead O’ Connor amongst others, before joining Believe Distribution services in June 2017 as a Senior Label Manager, running global campaigns for direct artist deals and acting as a label manager for Believe’s digital distribution clients
Making It Happen 2017 consisted of two full days packed with 12 inspirational masterclasses, interviews, keynote presentations and Q&A sessions, addressing everything a songwriter needs to know. My purchasing the video you’ll learn essential techniques and approaches to songwriting and performing as well as must-know business information, delivered by the very best multi-platinum selling songwriters, producers and industry experts. This is your chance to find out exactly what it takes to be a successful songwriter, artist or producer.
09:30 Conference Open
10:00 – 10:15 Welcome from the founder of The Songwriting Academy, Martin Sutton
10:15 – 11:15 How to record your vocals like a pro; with Ivy Chanel
11:45 – 12:15 Top PR tips on how to present yourself to press and radio; with Vicky Pitchers
12:15 – 13:15 Creating With Courage, a guide to taking care of your mind as well as your music; with Patrick Byrne
13:15 – 14:15 Lunch break
14:15 – 15:15 How to arrange and play convincing string sections on your demos; with Cliff Masterson
15:15 – 15:45 General Q&A
16:15 – 17:15 How to get your music into the world of Disney; with Maria Christensen
10:00 – 10:15 Introduction from the founder of The Songwriting Academy, Martin Sutton
10:15 – 11:15 Surefire ways to make your website work for you with great results; with Dan Graham
11:45 – 12:45 How to get your music into TV, movies and major ad campaigns; with Jake Shillingford
12:45 – 13:15 The art of confident networking; with Jacq Norton
13:15 – 14:15 Lunch break
14:15 – 15:15 Killer hooks and how to write them; with Neil Diercks
15:15 – 15:45 General Q&A
16:15 – 17:15 The heart and soul of songwriting; with Martin Sutton
17:30 Conference Close
The video also contains an exclusive ‘Behind The Music’ show and intimate performances from the following songwriting royalty:
As one third of Stock, Aitken and Waterman, Matt has a plethora of hit songs to choose from. We’ll get an insight into the world of S.A.W. and the story behind smash hit “Never Gonna Give You Up”
Maria is a multi million selling songwriter who has not only had major success with Disney but is also one of the writers behind global hit song “Waiting For Tonight”, released by Jennifer Lopez in 2000
Lead singer of legendary band T’Pau, Carol will be sharing her story behind the massive hit song “China In Your Hands” followed by an acoustic version of this timeless classic.
Great organisation and inspiring evening
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
10/10 Excellent! Really informative and enjoyable
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
Great atmosphere and great for meeting other writers
10/10 – I really enjoyed the day and look forward to the Bootcamp
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
The day went far too quickly
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
I am SO totally buzzed that I took the plunge and committed to this program!
What an incredibly life changing experience, on sooo many levels!!! It’s so difficult to put it all into words!!!!! Beautiful friendships gained and definitely the beginning of something monumental.
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
Thought the course was so good and inspiring, have signed up for the Platinum Mentoring Program!
Wonderful uplifting day restoring faith in my path
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
Excellent thought provoking and inspirational
Another superb mentoring session today with @lovesongwriting “I really like the emotion and honesty in the song” 🙂
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
An enormous amount of information and tips to take away, digest and act upon!
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Thank you so much for this weekend, really was such a fantastic experience. I’ve learnt so much that I wasn’t able to sleep all last night thinking about it.
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
epic PR mentoring session with Luc Floreani last night!!!!!
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
l’ll never forget this songwriting experience. I’ve learned so much from everyone. It was great meeting all these talented lovely people
I’ve finally found myself and my confidence has come back! That is down to what The Songwriting Academy has done for me and given me the boost I needed. I can’t thank you enough
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
Just had a fantastic mentoring session with Martin, my first on my platinum membership! Feel completely boosted and grinning away ready to take this year by the horns! Positivity all the way
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
Brilliant. Entertaining. Humorous. Good for business.
rocket fuel for the soul
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.
Just when I thought it could not get any more inspirational, I have another mentoring session with Luc Floreani!
Had a great and informative mentoring session with Mark Cawley, nice guy, had some interesting left of field ideas for me to try. Thanks Mark