The Songwriting Academy Conference 2017 | The Songwriting Academy
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Making It Happen! Songwriting Conference 2018

Hilton Tower Bridge, London

3-4 November 2018

The fourth biggest and best annual gathering of songwriters, artists and producers in the business. Two jam packed days of inspirational music masterclasses, keynote speeches, song surgeries plus live performances and interviews with world class songwriters. Learn how to be a music entrepreneur, how to write with major label artists, top tips and techniques from multi-million selling songwriters, plus the chance to get your song reviewed by an expert panel and much more!

What Is “Making It Happen”?

It’s time to skill up! You’ll spend 2 days networking with hundreds of like minded creatives and music industry icons, learning how to write better songs, be a successful artist, climb the music business ladder and much more.

If you’re not currently getting the success you think you deserve, spend two incredible days at Making It Happen and find out why so many people describe this event as “life changing’ and “transformational”.

What’s On?


09:00  Conference Opens

10:00 – 10:15  Welcome from Songwriting Academy Founder
Martin Sutton (Backstreet Boys, LeAnn Rimes, Celine Dion)

Welcome message from the founder of The Songwriting Academy and multi-million selling songwriter and producer, Martin Sutton.

10:15 – 11:15  Writing For Nashville vs The Rest Of The World
Mark Cawley (Wynonna Judd, Tina Turner, Kathy Mattea, Spice Girls)

Writing for the Nashville scene is a completely different animal to writing for other territories and it takes an insider to know! Mark Cawley is a top songwriter based in Nashville and has had numerous successes with major label country artists as well as many mainstream pop artists, and will be delivering an insightful masterclass highlighting what it takes to get your songs recognised in the country market.

11:45 – 12:15  How Do I Make Money As A Successful Independent Artist?
Hannah Trigwell

Hannah is a perfect example of a modern music entrepreneur, starting at University with a YouTube channel which she grew into a community with a massive 490,o0o subscribers, monetising the 200M views on her videos along the way.  She has had two number one singles in South East Asia and garnered the attention of the music business as well as getting major corporate branding deals with companies such as Skoda and Samsung, who wanted to be associated with a high profile modern music artist with a giant social media following. Now touring the world, she is an inspiration and a font of knowledge for all independent artists. Discover the secrets to branding, social media, brand alignment and monetising your own music without a record label.

12:15 – 13:15  How Can I Make My Music Really Kick-Ass?
Jeff Franzel (Frank Sinatra, N’Sync, Shawn Colvin, Rhys Lewis)

No one is better equipped to teach you abut the power or Prosody, which is where the feel of your music matches your lyrical theme. This is an incredibly powerful tool in songwriting which strengthens your song, gives it more atmosphere and makes it easier to write! Jeff is not only a successful songwriter with a track record of over 30M record sales but has also played piano for Frank Sinatra and Sammy Davis Junior. His skill of creating perfect music for songs both melodically and harmonically is sought after my many major labels and artists alike. In this one-off masterclass Jeff will walk you through his process of capturing the mood of a lyric and mirroring it in his music.

13:15 – 14:15  Lunch break

14:15 – 15:15  Song Surgery
Jeff Franzel
Mark Cawley (Tina Turner, Chaka Khan, Spice Girls)
Danny Roberts (Universal Records)
Martin Sutton (Backstreet Boys, LeAnn Rimes, Celine Dion)

Do your songs stand out from the crowd? In this illuminating, interactive session, you’ll sit in on a live A&R session listening to songs submitted by conference delegates (it could be you!) and analysed by our expert panel. You’ll find out how songs make the cut and what may be stopping you from getting your songs picked up by the labels. Our panel will be giving advice to help each song on it’s way, with tips and techniques on lyric and melody writing,  demo production and more.

Special Bonus:  Submit your song to the A&R panel for a live critique and feedback! Just send your demo to and we’ll select five for the session.

15:15 – 15:45  Rapid Fire Music Business Q&A

Submit your questions for our expert panel to and we’ll get through as many as we can in 30 minutes on the day!

16:15 – 17:15  What Is “The Big Time” Really Like For An Artist?
Special guest artist to be announced!

Many people aspire to be signed to a major label, release records, appear on TV and radio and tour global venues performing to thousands of fans. But what is it really like living this life? Few of us know the ups and downs of life on the road, back to back promotional appearances and working to deadlines. In this in depth interview, we’ll hear from the horse’s mouth what it takes to get a deal, keep a deal and what to expect when we hit the big time.


10:00 – 10:15  Welcome from the founder of The Songwriting Academy
Martin Sutton (Backstreet Boys, LeAnn Rimes, Celine Dion)

10:15 – 11:15  How Do I Get Cuts With Major Label Artists?
Paddy Byrne (Will Young, Paloma Faith, Tom Grennan)

Writing with and for major label artists is not only something that every songwriter should be aiming for but every artist too. Why? Because if  a major label artist records and releases a song you’ve written, three things happen; you gain a reputation as a great writer which will boost your career and get you noticed, more signed artists will want to work with you which will boost your career, and you’ll make MONEY, which will boost your bank balance and help pay for your own projects. It’s a win win and in this masterclass top songwriter Paddy Byrne will be walking you through the approach to take when you’re working with and for an artist.

11:45 – 12:45  How Do I Actually Make My Goals Become A Reality
Jo Valentina-Sinclair (Mindset & Life Coach and NLP Practitioner)

If you’ve been longing to step into a bigger version of yourself or move forward in your career and perhaps notice something might be holding you back, did you ever stop to think it might be you? Jo is an incredibly inspirational Life Coach who will help you gain a deeper understanding of your mind and how you can make it the bedrock to help skyrocket you to your success.

12:45 – 13:15  Music Gateway: The Power Of Networking

In this 30 minute seminar you’ll be shown how crucial it is to create a strong network of contacts for yourself, and you’ll learn the different ways available to connect with major players in the music industry. These connections create opportunities that can in turn create success and help you build a foundation for a long term career in the business. We need each other to succeed!

13:15 – 14:15  Lunch Break

14:15 – 15:15  The Anatomy Of A Hit
Martin Sutton

Martin is gathering thousands of followers on the Songwriting Academy YouTube Channel with his in-depth breakdowns of hit songs, analysing the structures, melodic forms, harmonic progressions and lyrical techniques that have been used in hugely successful songs through the decades. In this Masterclass he’ll be sharing the common denominators in these hits, and how we can use these techniques in our songwriting to create our very own masterpieces. Don’t guess, learn from the best!

15:15 – 15:45  Native Instruments Demonstration
Eve Horne (Professional Native Instrument Demonstrator and Platinum Member of The Songwriting Academy)

Ever get flustered trying to work your way around third party lug ins in your productions and get the best results so your recordings sound as good as what we hear on the radio? Eve Horne is a professional demonstrator for Native Instruments and in this fascinating masterclass will guide you though the ins and outs Native Instruments, one of the highest profile plug in providers in the market right now. Get ready to up your production skills!

16:15 – 17:15  Looking After Your Mental Health In The Music Business
Martin Sutton (Backstreet Boys, LeAnn Rimes, Celine Dion)

All too often overlooked but desperately needing to be addressed, founder Martin Sutton will be discussing the many challenges faced by songwriters, artists and music business executives in today’s world; dealing with rejection, performance anxiety, fear of failure, fear of success, loneliness and financial insecurity are just a few issues that can not only affect our music but can affect our entire lives.

Martin will be exploring ways to help maintain positive mental health, stay confident, overcome setbacks and survive whatever the music industry throws at us.

17:30  Conference Close

NB: Life can be unpredictable so whilst we always do our best to keep to our published agenda, The Songwriting Academy reserves the right to change guest speakers and session titles at any time.

Exclusive Concert and VIP Party

Included in this fabulous VIP ticket you’ll have access to an exclusive evening show with an amazing cast of songwriting royalty; FOUR iconic songwriters sharing the stories behind their massive hit songs known all over the world…plus an acoustic performance of the songs from each writer! Following the show you’ll also be treated to a glass of bubbly or a soft drink and have the opportunity to network with a buzzing room of music industry guests and delegates.

Our Special Guests Will Be Announced Shortly..

Who is this conference for?

  • Songwriters wanting to get their songs performed by major label artists
  • Artists who want to get record deals
  • Artists who want to release their own material
  • Songwriters and producers who want to develop artists
  • Producers who create tracks for others
  • Independent labels
  • Managers
  • Anyone who wants more from their music than they’re getting right now!

 What our delegates thought:

Making It Happen Songwriting Conference 2018: VIP Ticket

Making It Happen 2018 Conference VIP Ticket £197.00 +VAT
November 3, 2018 - November 4, 2018

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