Make Money From Your Own Music With The Songwriting Academy
Want to know how to make money as a musician? We’ve developed this online video course especially for you
Martin Sutton is the founder of The Songwriting Academy and multi-platinum songwriter and producer. Starting as a young busker on the streets of Norwich, he spent years developing the craft of songwriting, traveling the world to work with other writers, learning about the music business and honing his production skills. He is now a successful songwriter/producer and has sold millions of records in nearly 50 countries around the world.
His work includes Backstreet Boys, LeAnn Rimes, Celine Dion, Gary Barlow, Pixie Lott, Mark Owen, Olivia Newton-John, Andrew Roachford, Brian McFadden, Lulu, Mike & The Mechanics, K-Pop superstars Super Junior and X-Factor/Idol winners worldwide.
His teaching methodology and ethos have been described as “life-changing” by many of his students and over the years he has shared his knowledge and experience with thousands, opening their eyes to the world of professional music making. His diverse programming and production skills are widely sought after, from orchestration for Celine Dion and Andrew Lloyd Webber to quirky programming and beat-making for K-Pop/J-Pop artists, and rich country productions for artists including LeAnn Rimes.
Luc Floreani is an international singer songwriter and manager, born in Alice Springs, Central Australia.
He has worked with artists including Amy Winehouse, Corrine Bailey Rae, Sam Smith, Blake, numerous X Factor/The Voice contestants, Jack Bruce, Marcella Detroit, Tony Hatch, Barry Mason, Kasabian, Darren Hayes and Starsailor.
He wrote the theme tune for Australia’s Channel 7 television current affairs program “Today Tonight”, the Prince’s Rainforest Project campaign song, Euro Gay Pride theme song 2011 Cand the title track to the film “Darkness”.
Luc is the current host for OK Magazine Music Sessions online. “Live with Luc Floreani ” and a regular featured writer inwww.trebuchet-magazine.com.
David Sharp is a composer, arranger and producer based in London UK with over 15 years experience in the industry, primarily in media.
His clients include the BBC, Debenhams, Citi, Udell Group and Saga Holidays and he has a host of credits on many well-known US/UK TV shows such as The Tonight Show with Jay Leno, CSI, Cold Case, Casualty, Come Dine With Me and Top Gear. He is also the writer of the title music for ABC Australia’s nightly news show called “Lateline”.
He combines his BSc in IT/Psychology with his BA in Music and qualifications from Berklee College Of Music in Media Writing, Scoring and Music Supervision, allowing him to be well versed in both the music and the business.
As a library composer, David has extensive catalogues with de Wolfe and Sonoton and as an engineer and co-producer, David has had CDs commercially released. He is also a session arranger and player of guitar, piano and vocals.
David has run over 3,000 courses to approximately 36,000 people based in the UK, USA, Africa, the Middle East and Germany. David’s training style is very friendly and inclusive drawing on a wealth of relevant practical examples and experience coupled with an ability to simplify key concepts. He is also keen to make the training workshop insightful, informative and enjoyable where delegates come away feeling inspired, enthusiastic and keen to implement the new learning. David judges his own success as a trainer by the extent to which he has influenced the delegate to enable substantial change delivering sustained performance improvement.
Danny is A&R manager at Decca records, signing and managing his own projects. He has been involved in music for as long as he can remember, being inspired by his parents’ love of music. After playing and recording in a successful local band in and around East Anglia, he later enrolled in a local Music Performance course whilst promoting gigs in his spare time. Danny studied Music Industry Management at Hertfordshire University and, whilst studying, took on a regional A&R scouting role for EMI and also ran his own new music radio show. Danny achieved a first class degree with distinction, before moving to London where he landed his first job working in music PR. After a year, Danny moved to work at Universal Music. He has worked in the A&R team at Decca Records for 5 years working his way up from an intern, to A&R assistant, to A&R scout to signing and managing his own projects. Danny says he feels very lucky to wake up every morning to do the job he always dreamed of!
Rowena has worked in local radio as a co-presenter, freelance journalist and for BASCA (home of the Ivor Novellos). She is also a successful lyricist. Her area of expertise lies in successful industry networking.
After realising that many people in the music industry struggled with networking, one of the most important elements of the business, she began The Musical Geisha – The Ultimate Music Industry Networking Night. This highly popular event has been running for over three years and is regularly attended by over 200 industry professionals from all aspects of the business, including songwriters, publishers, record labels, and managers. The connections made here have lead to many successful collaborations, business relationships and songs being placed on major label releases.
Rowena uses her knowledge and insight in networking to present masterclasses and coaching sessions training people how to network effectively and present themselves to the music business confidently and professionally.
Tim is a multi platinum songwriter/producer with songs recorded by Tina Turner, Lulu, Marcella Detroit, Billie Myers and Steve Brookstein. He has also had music placed in X-box game Stoked and in multiple TV series including CSI Las Vegas, Roswell High and new British movie Love Me Still.
Tim is also an artist manager and a highly respected board member of BASCA. He is in demand not only as a songwriting tutor but also for his extensive knowledge on all aspects of the music business, including publishing, royalty collection, grand rights and financial advice for songwriters.
Jez Ashurst is a multi-platinum songwriter/producer/programmer based in London, who has also worked in the USA, Scandinavia, Germany and Japan.
His early career spanned work as an engineer to session guitar work and composing for TV. The last couple of years have seen Jez write cuts for (and with) Will Young, Mel C, Boyzone, Joe McElderry and many other established and new UK acts.
His track record includes the iTunes No.1 “One More Sleep” (Leona Lewis),“Love Will Save The Day” (Boyzone), “Loving You” (Matt Cardle & Mel C) and “Panic” (Gabrielle Aplin). Jez has added his guitar and programming skills to hit records from Susan Boyle and Il Divo, as well as a Number One for Little Mix, and he was one of the team behind the music for the 2011 and 2013 X Factor. He particularly likes developing new talent and has a wealth of experience as a songwriting and production coach.
In 2016 Jez hit the UK Top 10 with Jason Derulo and Little Mix performing his song “Secret Love Song”
Don Gallacher is a movie music supervisor who has been involved with the production of over 24 feature films, starring actors including Robert De Niro, Harvey Keitel and Ray Winstone. Prior to this he was a well known legal and copyright consultant within the music and film business.
Don dates his time in the music business from the day that his band was paid for the first time to appear on a pub stage over 35 years ago. From that moment, he went on to do practically every job in the music business – from one side of the microphone as songwriter and artist through to the other – as recording engineer and producer. Then on to being a music publisher and record label owner. Don expanded into distribution, promotion and marketing, as well as artist management, being the power behind the emergence of rock legend P.J. Harvey.
Melanie Redmond has been in the music industry for 30 years. The first half of that time was spent as a backing singer, travelling the world and performing backing vocals for artists such as Dolly Parton, Duran Duran, Bob Geldof, Bill Wyman, Chris Rea, The The during that time. Melanie then went to work for 19 Entertainment where she learned the business side of the industry looking after songwriters and producers. She was then employed by SonyATV Music Publishing where she spent six years developing artists and songwriters until she was headhunted by Perfect Songs in early 2012. She is currently the head of Publishing at Perfect where she has signed artists such as Will Heard, Nerina Pallot, Joel Baker and Secaina Hudson.
Andy Ellis has been active in the music industry for approaching 30 years and during that time has been involved with Music Publishing, A&R, Artist Management, Fund Raising, Marketing & Communications and Music Education. Andy’s current role, leading on Education & Outreach for PRS for Music, allows him to bring all of these strands together with the objective of raising awareness and understanding around PRSfM – what it is, what it does, how and for whom – whilst at the same time sign posting some of the ways which aspiring music creators can generate an income whilst developing a career.
A stable music career is a highly coveted job. However, it can be tricky to get a solid income from music if it’s approached incorrectly. By following the correct steps and managing your music “product” carefully, you can simplify the process of earning a significant income from sales and royalties. You’ll probably make more than you’d expected to!
We’ve leveraged our global network of songwriters, producers, artists, managers and other music industry professionals to put together this comprehensive online music video course. Together, we’ll show you how to transform your music into a marketable product that earns you an income you can live and rely on.
This detailed online course will show you how to make money as a musician, using a variety of techniques from social networking, to sales platforms, interesting and creative marketing methods and more. This online course is here to teach you how to turn your music into a stable and fulfilling career.
Danny Roberts: Universal Records
Luc Floreani: Floreani Music Management (Amy Winehouse, Corinne Bailey Rae, Sam Smith)
Jez Ashurst: Multi-platinum songwriter & producer (Leona Lewis/Boyzone)
Melanie Redmond: Head of Publishing at Perfect Songs
Rita Campbell: Chart-topping session singer (Hed Kandi/Paul Weller/Jools Holland)
Don Gallacher: Movie Music Supervisor (Robert De Niro/Harvey Keitel/Ray Winstone)
Will Simms: Multi-platinum K-pop songwriter and producer (Girls Generation – “I Got A Boy”)
David Sharp: Cue Music synch company (Jay Leno Late Show/60 Minutes/Ghost Whisperer)
Andy Bibey: Head of International at One Little Indian Records (Björk/Sinead O’Connor)
Bob James: Manager (Emma Stevens) & Music Business Consultant
Andy Ellis: PRS for Music
Stef Loukes: The Unsigned Guide
Rowena Morgan: Networking events organiser Musical Geisha
Paul Kennedy: 12one Entertainment (Krishane/Will Simms/Michael Angelo)
Of all the online music courses available from The Songwriting Academy, if you’re looking to turn your music hobby into a fulfilling and stable career, this course should be your first choice.
Writing music for other artists is the easy part. Selling the music, marketing the artist, and making enough money to justify the time spent is the hard part. Our instructors will show you exactly what you need to know to make money from your music.
Artist / Songwriters
Going it alone? Making money from your music is easy when you know the best process to achieve it. We’ll show you how to make your music profitable at every step. From the initial creative spark to selling the music to your fans, we’ll teach you exactly how to make money from doing what you love.
Instrumental music might not get into the charts, but there’s still a hidden treasure chest behind the scenes. Whether it’s music for a film, TV show, or a video game, there’s still plenty of money to be made from your compositions. We’ll show you how to find it.
Not got the songwriting spark? That doesn’t mean you’re resigned to the backbench of a dingy grey office. Plenty of musicians make a killing from playing on the records of other artists as session, orchestral, or function musicians. We’ll show you how to get the juicy jobs working for studios, songwriters, and record labels, as well as how to market yourself properly.
Whether you’re looking to make an artist sound incredible in a big-name record label studio, or you’re developing your own studio and want to know how to branch out further, this course will show you how to make more money from your skills.
Whether you’ve just started managing a promising new artist, or you currently manage a whole portfolio, we’ll show you how to ensure your management skills are in demand from chart-topping artists. The course breaks down how to get noticed by the big names in the industry, opening up huge financial potential.
Mel Redmond & Bob James
How Do Publishing Deals Work? Do I Need A Publisher Or Should I Self-Publish?
How To Register & Collect Royalties From PRS And PPL
How To Make Money From Online And Streaming Platforms
Luc Floreani, Stef Loukes & Rowena Morgan
Understanding The Music Business, Making Your Brand Viable, The Importance Of Social Media
Luc Floreani, Tim Fraser & Martin Sutton
A&R Song Surgery: Is Your Music Ready To Be Sold?
Jez Ashurst & Rita Campbell
How To Make Money From Your Talent As A Session Singer, Musician Or Producer
How To Get A Record Deal
Will Simms & Paul Kennedy
Don Gallacher & David Sharp
How To Get Your Music In Movies And TV
Danny Roberts, David Sharp & Martin Sutton
A&R Song Surgery: Is Your Music Ready To Be Sold?
Thank you Martin Sutton for your continued excellent support during the monthly 1:1’s, general encouragement, and kicks up the rear to keep on improving.
If I hadn’t have come I don’t think I would have believed in myself. you and the course have inspired me and sparked something inside of me to pursue my dream.
10/10 – Well worth the travel. I would do it all over tomorrow. I feel a lot more confident now with what I’ve learned.
Absolutely amazing, inspirational, insightful session today
Excellent thought provoking and inspirational
Fantastic mentoring session with Martin Sutton today, thank you Martin! Great feedback as always
Amazing and inspiring to be around wonderful like-minded people who live, breathe and love music like I do
Dominic King… Absolutely Inspirational!!!! Almost did not take up this session, wanted to play it save, but thank God I didn’t !!! Risk aversion you’re a bloody thief. Thanks
Feeling thoroughly inspired after a mind-blowing chat with Luc Floreani of Floreani Management. So thankful that he’s willing to share his enthusiasm and give me some new ideas.
10/10 Thoroughly enjoyed this course, lovely group of people, fun and informative
An enormous amount of information and tips to take away, digest and act upon!
Brilliant. Entertaining. Humorous. Good for business.
When I look back to last April, when I attended TSA’s Introduction to Songwriting, my life has changed immensely for the better
Great atmosphere and great for meeting other writers
The passion of all the lecturers was amazing to see. The sharing of their life experiences that enabled them to get a career in the industry was inspirational and has made me reinforce in my mind it’s truly possible for me!
Just completed my first mentoring session with Mr Martin Sutton … got direction .. critique ..structure .. ongoing goals and targets …lots of advice and a real motivation boost !!! AWESOME !!!
So enjoyed my mentoring session with Mark Cawley yesterday – from now on I will be hanging out in bookshops looking shady – thanks mark x
I also had a great 1:1 session with Charlie Dore. Very helpful practical advice and thoroughly lovely person 🙂
I’m so freaking excited to be on this songwriting retreat!! Have written with some awesome people so far and have created some beautiful songs already! Yesterday’s was incredibly emotional
Just finished an awesome mentoring session with Charlie Charlie Dore what an inspiration you are Charlie. Thank you for all the excellent advice and guidance.
Such a great day enjoyed meeting everyone and learned so much!
rocket fuel for the soul
I am SO totally buzzed that I took the plunge and committed to this program!
10/10 – Excellent and superbly presented, fulfilling, educational and inspiring
I have had the most amazing mentoring session with Martin Sutton. So inspirational and energizing! Thank you Martin, you Rock!
Another incredible mentoring session with Charlie Dore tonight! Really great feedback. So so much to work on and a good challenge but excited to get working on it!
I was going to write “you can’t beat Martin Sutton”, but that would sound all wrong. 🙂 So just saying am very happy with mentor session from Superstar Sutton. Virtual hugs all round.
Great first mentoring session with Martin. Really encouraging, helpful in establishing focus and with so many things to takeaway.
epic PR mentoring session with Luc Floreani last night!!!!!
Thanks for a great day & for inspiring me to #makeithappen along with discovering some crazy improve skills!
It is an amazing academy you have established with a true ethos of care and support coming straight from the top and filtering down through its ever increasing family – I am so proud to be part of it !
Thank you so much for an amazing Platinum year !- I have loved every minute or it, have learnt so much and feel very excited for 2018.
10/10 – The one day course far exceded my expectations. Full of useful information backed up by eveidence. Would highly recommend to anyone interested in the process of writing a song
Special people. Thank you all for some beautiful and amazing times
The day went far too quickly
Great organisation and inspiring evening
Feeling so blessed to be a part of this songwriting family! Thank you for creating this wonderful community, a place for us all to be creative, passionate, supportive and talented!
10/10 – I really enjoyed the day and look forward to the Bootcamp
Just had my first mentoring session with Martin Sutton, what an amazing experience, so grateful and ready to face my first exercise. Thank you Martin.
Great mentoring session with Luc Floreani last night! Really encouraging and so many good tips for upcoming events!
Very engaging, high energy and motivating content and delivery. I would highly recommend to anyone.